Module 3: Addressing Your Audience

Addressing Your Audience

This module is all about finding ways to engage meaningfully with your audience. The climate crisis is the biggest story of our lifetimes, but it’s difficult to convey its scale and urgency without causing audiences to disengage. It can be overwhelming to open up a news app and immediately see reporting on multiple instances of floods, heat waves, wildfires or other disasters across the world. In this module, you will analyze audience segmentation studies and apply them to your own newsroom’s audience. You will build on these findings to develop effective framing strategies. You will also be able to identify climate angles within other news beats and link these topics in innovative ways.