A story’s frame determines how it is presented to an audience. Common techniques include:

• emphasis framing (highlighting some details over others),
• spin framing (favoring a specific perspective or agenda),
• visual framing (using images, graphics or videos)
• and contextual framing (providing context to clarify points). 

The way in which a story is framed can influence how the public perceives the topics that it discusses. Journalists should refrain from biased framing by fact-checking, providing multiple source perspectives and being balanced.