While frameworks like “Global Warming’s Six Americas” provide a strong baseline, Middle East and North African (MENA) audiences are split by distinct regional variables. According to extensive regional polling data, worries about environmental factors vary drastically between the urban and rural divide. For example, rural citizens across Egypt, Jordan and Yemen view climate change as a major threat to their immediate agricultural livelihoods, whereas urban audiences often prioritize infrastructure issues like waste management. Journalists must segment their audience based on resource dependency rather than abstract alignment.

Arab Barometer Portal is a nonpartisan research network that provides insight into the social, political, and economic attitudes and values of ordinary citizens across the Arab world since 2006.